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| Raise the Woof! MTV2 Launches Aug. 1 |
| Posted
on Thursday, July 17, 2008 - 04:56 AM |
The Much MTV Group announced today that the unabashed, unpredictable MTV2 hits Canadian TV airwaves on Friday, August 1 at 1 p.m. ET. Taking a bite out of the minds of 12-24 viewers, MTV2 launches with a new original music video show and offers programming that delivers wild stunts and pranks, extreme sports, live concerts, comedy, music videos, animation, and much, much more.
“MTV2 is fantastically gross, over-sexed, over-the-top, loud television that’s hyper-targeted to a spirited young audience,” said Brad Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc. “We are Canada’s youth experts, and we’re going to keep launching new, niche, and exciting ways to engage them.”
CTV is rebranding Razer, which is currently available in nearly one million homes. The station’s teaser website – mtv2.ca – features a highlight reel of MTV2 series.
More announcements about MTV2 are coming soon including full details on its line up of over-the-top programming and how to subscribe.
MTV2's future website location: http://www.mtv.ca/mtv2/
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