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| TSN and TSN2 Celebrate Canada Day with Record Audiences for CFL ON TSN Season Opener and FREE AGENT FRENZY |
| Posted
on Monday, July 05, 2010 - 06:19 PM |
O Canada! TSN and TSN2 celebrated Canada’s 143rd birthday yesterday with ratings fireworks, as both networks delivered record audiences on Canada Day.
On TSN, preliminary overnight data from BBM Canada confirms that 1.06 million viewers watched last night’s thrilling CFL ON TSN season opener featuring Montreal @ Saskatchewan – making this GREY CUP final re-match the most-watched CFL season opening game ever on TSN.
Audience levels peaked at 1.8 million viewers at 10:25 p.m. ET, as the Roughriders looked to have won the game in overtime, but were penalized for having too many men on the field. The Alouettes forced a second overtime, where Saskatchewan recorded a 54-51 double-OT victory over Montreal in the third highest-scoring game in CFL history.
Earlier on TSN2, a record number of hockey fans tuned in to FREE AGENT FRENZY, as an average audience of 135,000 viewers found out the fate of their favourite NHL free agents during the five-hour live broadcast. According to preliminary overnight data from BBM Canada, yesterday’s FREE AGENT FRENZY was the most-watched NHL free agent special ever on TSN2.
TSN’s coverage of FREE AGENT FRENZY also delivered a record audience, as preliminary overnight data from BBM Canada confirms TSN averaged 282,000 viewers for its one-hour continuation of TSN2’s five-hour special. This marks a 78% average audience increase compared to last year’s FREE AGENT FRENZY on TSN.
Fans on the go also kept up with all the NHL free agent moves yesterday on TSN’s app for iPhone, which recorded 1.5 million page views – the highest ever for TSN’s sports app in a single day.
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