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Category: Marketing
The news items published under this category are as follows.
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| Marketing: eOne and Viasat Deal: THE FIRM |
| Posted
on Tuesday, October 04, 2011 - 07:23 PM |
Leading independent studio Entertainment One (eOne) and Viasat Broadcasting, have entered into a distribution financing co-venture for 10 Viasat Broadcasting free TV territories on the highly-anticipated television series, “The Firm,” based on John Grisham’s best-selling novel of the same name.
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| Marketing: Teletoon Unveils Newly Refreshed Unreal Branding |
| Posted
on Tuesday, September 06, 2011 - 06:18 PM |
Yes, it is possible for Teletoon to have even more fun. Along with the launch of its fall programming season, Teletoon yesterday officially unveiled its newly-refreshed branding for the network’s English and French daytime properties. The new, wilder branding reflects the network’s tagline: “Teletoon: It’s Unreal”; as well as the network’s brand essence: “Anything is possible.”
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| Marketing: Food Network Canada Campaign 'Rolls' Out Across the Country |
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on Tuesday, September 06, 2011 - 06:07 PM |
Food Network Canada set the wheels in motion this past week, rolling out their fall Marketing campaign across the country. With an innovative approach, using fresh creative and attention-grabbing media vehicles, the campaign ignites excitement for the return of two popular entertaining series, Great Food Truck Race and Restaurant: Impossible and reinforces Food Network as a top entertainment destination.
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| Marketing: Other Channels Have shows... Showcase Has SHOWSTOPPERS |
| Posted
on Tuesday, August 30, 2011 - 05:27 PM |
Launching this week, Showcase unveils a robust marketing campaign in support of its outstanding fall programming roster. As the top destination for the best cable dramas on television, Showcase’s four-week, multi-city campaign builds awareness and drives tune in to two brand-new series for the channel, Royal Pains and Warehouse 13, and new seasons of massive fan favourites Lost Girl and Covert Affairs.
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| Marketing: The JUNO Effect: CTV’s 2011 JUNO AWARDS Broadcast Increases Album and Digital Sales for Performers and Winners |
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on Thursday, April 07, 2011 - 04:26 PM |
The energy emanating from THE 2011 JUNO AWARDS broadcast on CTV inspired fans to embrace both emerging and veteran talent with their wallets, just-released data from Nielsen SoundScan reveals. Since the broadcast on CTV, sales of Artist of the Year recipient Neil Young’s latest Le Noise has jumped 131% while sales of New Artist of the Year (sponsored by FACTOR and Radio Starmaker Fund) winner Meaghan Smith’s debut album The Cricket’s Orchestra have grown by 219%. Known as “The JUNO Effect”, this wave of enthusiasm has increased album sales and digital downloads for THE 2011 JUNO AWARDS broadcast performers and winners by as much as 485%.
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| Marketing: National Campaign Promoting Diverse Range of Programming Explores Unique Creative and New Promotional Vehicles |
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on Thursday, March 31, 2011 - 06:48 PM |
This week HGTV Canada unveils its national spring marketing campaign in support of three very diverse series: the brand new competitive series, All-American Handyman featuring HGTV’s heroes, Mike Holmes and Scott McGillivray, Decked Out, the channel’s first backyard deck series featuring brand new expert host Paul Lafrance, and the long-standing smash-hit series House Hunters and House Hunters International. Targeting Adults 25-54, the multi-program, multi-platform campaign positions HGTV as a highly entertaining destination for spring, appealing to existing viewers and enticing new ones to sample the channel.
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| Marketing: Top Chef Canada Dominates the Landscape Coast to Coast |
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on Tuesday, March 29, 2011 - 05:21 PM |
Beginning today, Food Network Canada is rolling out a massive, multi-platform national marketing campaign to drive awareness and further build excitement around the premiere of the eagerly anticipated brand new original series Top Chef Canada. In an effort to exceed the colossal popularity of the Top Chef franchise, Food Network Canada is making this its most extensive multi-layered marketing campaign for a single show in network history. Highlights of the campaign include wide-reaching, strategic media buys, robust promotional sponsorships, and unique creative executions such as die-cut AdBars, wrapped streetcars, reusable grocery bags, and postcards. The distinctively Canadian campaign, designed to reach a broad audience, celebrates national pride, the country’s top chefs and taps into Canadians’ competitive spirit.
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